Case Study

iLabService: Strategic Entry into Southeast Asia

Category: Global ExpansionIndustry: AI, Healthcare

Background

iLabService, founded in 2016, specializes in laboratory digital transformation. Integrating IoT, artificial intelligence, and cloud computing technologies, the company provides integrated smart solutions for industries including life sciences, testing and inspection, healthcare, and academic research. In 2024, iLabService launched its Southeast Asia market expansion strategy, participating in the Singapore Week of Innovation and Technology (SWITCH) and industry exhibitions and forums across Southeast Asian countries. These initiatives deepened engagement with channel partners and expanded the company’s market presence and research collaborations in the region.

Challenge

  1. Precise Market Demand Matching: Requires in-depth understanding of localized needs in Southeast Asia’s laboratory industry to optimize existing solutions.
  2. Local Partnership Development: Requires establishing strategic collaborations with laboratory service providers and smart maintenance partners to accelerate business implementation.
  3. Investment and Financing Support: Requires connecting with Southeast Asian capital and policy resources to secure funding for overseas expansion.

Value Delivered

  1. Precise Market Insights: Optimized iLabService’s Southeast Asia market strategy through company evaludation and pain point analysis.
  2. Localized Resource Integration: Screened high-quality partners and facilitated collaborations with laboratory service providers, research institutions, and channel distributors.
  3. Global Brand Exposure: Supported iLabService’s participation in international exhibitions like SWITCH to enhance brand influence.
  4. Investment and Financing Facilitation: Assisted in connecting with Singaporean capital to optimize overseas funding strategies.

Results

  1. Market Expansion: Successfully participated in the Singapore Week of Innovation and Technology (SWITCH), engaging with 30+ potential clients and partners.
  2. Research Collaboration: Established cooperative intentions with Singaporean research institutions and laboratories to advance Proof of Concept (PoC) initiatives.
  3. Localized Partnerships: Strengthened collaborations with Southeast Asian agents to facilitate the implementation of overseas projects.
  4. Business Growth: Explored laboratory markets in Singapore and Southeast Asia, developing a replicable business model.

Global Expansion Services

  • Go-Global Acceleration Boot Camp
  • Overseas Leadership Program
  • Global Expansion Consulting
  • SEA Expansion & Factory Setup
  • Basic Landing Services
  • International Market Expansion
  • Financial Support Services
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