Case Study

NURVV 🇬🇧

Category: Launch ChinaIndustry: AI, Smart Hardware

Background

NURVV is a UK-based wearable and biomechanics technology company. Leveraging flexible foot-based force sensor technology, combined with deep learning, biomechanics, and data science, the company develops high-tech wearable products aimed at improving the physical condition of athletes and everyday users.

Challenge

  • User and Technology Fit: Chinese consumers have specific preferences regarding the functionality, design, and data feedback of wearable devices. The product needed to be optimized for local scenarios to improve market acceptance.
  • Market Competition and Resource Integration: Facing strong competition from both local and international brands, NURVV needed to quickly build brand awareness, expand its partner network, and integrate industry resources within limited means.
  • Differences in Collaboration Mechanisms: In partnerships with large Chinese enterprises, NURVV needed to adapt its communication style to navigate differences in business culture, decision-making processes, and expectations, in order to enhance collaboration efficiency.

Value Delivered

XNode, in partnership with Maxnerva Technology Services, a Foxconn subsidiary, launched a hardware-centric online joint acceleration program for NURVV.
  • Market Enablement: Over a 4-week online acceleration program, conducted market insight workshops, expert consultations, and end-user interviews to help NURVV rapidly understand China’s sports and health wearable device market.
  • Custom Research: Leveraging Foxconn’s resources and industrial settings, XNode provided tailored market research services to identify local user needs, product application scenarios, and potential technical bottlenecks.
  • Product Optimization: With support from the Maxnerva team, XNode helped NURVV iterate product features and fine-tune technical specifications based on feedback from the Chinese market.

Results

  • Production Deployment: NURVV signed a cooperation agreement with Foxconn and launched production and technical iteration processes at Foxconn’s Xi’an factory, entering a substantive localization phase.
  • Product Iteration: Based on feedback from local experts and users, NURVV completed product updates, laying the foundation for localized optimization tailored to the Chinese market.
  • Deeper Local Understanding: Gained a strong understanding of the sports health tech landscape in China, with plans to continue product localization and business expansion.

China Market Acceleration Program Services

Market Validation

  • Market Research
  • China Innovation Workshops
  • Mentorship and Industry Expert Sharing
  • 1v1 Business Meetings
  • Ecosystem Visits
  • Market Exposure Events and Exhibitions

Soft Landing:

  • Company Incorporation
  • Co-Working Space
  • Government Grants and Subsidy
  • Business Development
  • Fundrasing
  • Marketing
  • Legal and Financial Advisory
  • Talent Recruitment
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