Case Study

Leyan Technologies: 3X Growth in Southeast Asia

Category: Highlight, Global ExpansionIndustry: E-commerce

Background

Leyan Technologies, founded in 2016 in Shanghai, is a leading Chinese AI solutions provider specializing in cross-border e-commerce. The company delivers AI-powered SaaS and end-to-end digital intelligence solutions for online retailers. With over 60,000 e-commerce clients, Leyan expanded globally in 2021, first targeting Southeast Asia. Its flagship product, ChatPlusAI – an intelligent, cross-platform customer service system – partners with over 300 top brands and serves more than four million stores worldwide, maintaining near-total enterprise customer retention.

Challenge

  1. Market Complexity: Southeast Asia is linguistically and culturally diverse. E-commerce platforms (such as Shopee, Lazada, TikTok, etc.) differ significantly from those in China in terms of rules and user habits.
  2. Localization Requirements: Products must support multilingual environments and cross-platform compatibility, while also complying with local policies and regulations.
  3. Resource Integration: The company lacked in-depth understanding of Singapore and Southeast Asian markets, and needed to quickly establish government relations, a local partner network, and a localized operations team.

Value Delivered

  1. Local Resource Connection: Helped Leyan Technologies establish deep links with the Singapore government, participate in industrial innovation collaboration projects, and connect with local partners.
  2. Market Entry Support: Assisted the company in the setup of an overseas headquarters in Singapore, offering legal and financial support as a foundation for expanding across Southeast Asia.
  3. Ecosystem Building: Through acceleration programs, XNode connected Leyan Technologies with key stakeholders in Singapore’s banks, universities, enterprises, and investment institutions, rapidly establishing a localized resource network.

Results

  1. Market Expansion: Leyan Technologies rapidly expanded its footprint across Southeast Asia, working with over 300 brands and serving more than 4 million online stores, achieving a renewal rate close to 100%.
  2. Revenue Growth: In 2023, the company’s revenue tripled, and it successfully entered the Vietnamese market.
  3. Strategic Expansion: In 2024, Leyan Technologies steadily expanded into South America and Europe, validating the sustainability of its internationalization model.

Global Expansion Services

  • Go-Global Acceleration Boot Camp
  • Overseas Leadership Program
  • Global Expansion Consulting
  • SEA Expansion & Factory Setup
  • Basic Landing Services
  • International Market Expansion
  • Financial Support Services
Learn more