Case Study

Thailand – China Acceleration Program 🇹🇭

Category: Launch ChinaIndustry: AI, Healthcare, Sustainability, New Materials, Agriculture, Energy

Background

In 2025, XNode and Thailand’s National Innovation Agency (NIA) launched the joint program to help Thai tech companies enter China. The first cohort includes three NIA-recommended startups—desensitizing oral-care, sustainable insect protein, and blockchain+AI health data—moving from online preparation to an on-site Shanghai immersion in July 2025 with market workshops, partner meetings, and ecosystem visits and professional exhibitions.

Challenge

  • Regulatory Pathways: Understanding classification, registration, and certification expectations for the medtech products.

  • Consumer Education : For novel food products, aligning with Chinese consumer preferences, pricing, and channels.

  • Data & Compliance: Clarifying health-data handling, interoperability, and compliant pilot scenarios.

  • Early-Stage Readiness: Many Thai ventures are at seed/early-growth—needing sharper China value propositions and partner-led entry.

Value Delivered

  • China Readiness Sprint: Online discovery workshops mapping feasible China pathways per business model.

  • Focused Market Dialogues: 1:1 sessions with CROs, hospital/clinic partners, channel operators, and AI/health-data experts to test assumptions.

  • Scenario-Based Visits: WAIC, robotics, and AI enablement centers to translate tech into China application scenes.

  • Partner Shortlists: Introductions to potential OEMs, e-commerce/clinic hybrid channel partners, and co-development allies.

  • Pilot Design Support: Framing PoC scope (sites, metrics, compliance), especially for oral-care and health-data use cases.

Results

  • Actionable Next Steps: Each startup left with a prioritized China entry checklist (regulatory, channel, pilot).

  • Pilot & Co-dev Intents: Initial consensus for a Thailand hospital IoT+blockchain environment pilot, OEM and packaging discussions for oral-care, and co-branding concepts for insect-protein snacks.

  • Sharper Market Insight: Clearer views on consumer psychology, pricing, and KOL/clinic pathways.

  • Momentum for Phase-2: Teams expressed intent to deepen collaboration with XNode for continued BD and pilot execution.

China Market Acceleration Program Services

Market Validation

  • Market Research
  • China Innovation Workshops
  • Mentorship and Industry Expert Sharing
  • 1v1 Business Meetings
  • Ecosystem Visits
  • Market Exposure Events and Exhibitions

Soft Landing:

  • Company Incorporation
  • Co-Working Space
  • Government Grants and Subsidy
  • Business Development
  • Fundrasing
  • Marketing
  • Legal and Financial Advisory
  • Talent Recruitment
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